All posts by Paul Kupperberg

He would sell it, baby!

Same old storyW.W.S.L.D.?

What Would Stan Lee Do?

He would sell it, baby!

If we learned nothing else from Stan the Man at the dawn of the Marvel Age of Comics, it’s that there’s no such thing as too much promotion. Stan, a natural born hail-fellow-well-met type, used his personal bombast to elevate Marvel Comics from a second-rate publisher of whatever was popular at the moment to the premiere brand in the business. And in the process, raised himself from an unknown writer/editor on the brink of quitting his job out of embarrassment over what he did for a living to becoming the only name in the industry anyone outside of the industry recognizes.

Steve, Phil, PKStan may or may not have known from the get-go (probably not) that he had a tiger by the tail with The Fantastic Four, Spider-Man, and the rest of the Mighty Marvel line-up, and he likely reasoned he had nothing to lose by becoming Marvel’s (and his own biggest boaster), but however he got there, Stan recognized early on that the only way to insure Marvel’s success was to promote the bejeesus out of it, True Believers!

Excelsior!

2013-02-17 Crazy 8I invoke Stan because I of late find myself in a position similar to his in the early days of Marvel. As a member of the publishing hub called Crazy 8 Press (along with fellow writers Russ Colchamiro, Peter David, Michael Jan Friedman, Robert Greenberger, Glen Hauman, Aaron Rosenberg, and Howard Weinstein), I find myself in a pack of underdogs facing mighty tough competition in the world of publishing. Stan was competing with the Cadillac of Comics Publishing, DC Comics and its stable of superstars, not to mention Archie Comics, Harvey Comics, Dell, and a handful other publishers, each with their own line-ups of established and popular characters. Against Superman, Batman, Wonder Woman, Archie, Richie Rich, Caspar the Friendly Ghost, and the rest, who the hell were Fantastic Four, the Hulk, Spider-Man, and Iron Man?

Pulling Up Stakes part 2 by Peter DavidCrazy 8 Press is (for the purposes of the analogy) Marvel. The rest of the book publishing world is DC Comics, which not only commanded the newsstands and spinner racks, but also controlled the means of distribution; in those years, Marvel Comics nee Timely Comics nee Atlas Comics was distributed by Independent News…a company owned by DC (then known as National Periodical Publications, or NPP). Independent distributed Marvel, but limited them to something like eight or twelve titles a month.

So Stan and Marvel had nothing but obstacles in their way. They could only publish a limited number of titles and that which they did publish was up against newsstands filled with brands infinitely more recognizable than their own.

So Stan began making noise. He did this by talking directly to the readers who did discover them and, unlike stodgy DC or the publishers who didn’t bother addressing their readers at all, he invited his fans in made them a part of the excitement. The Marvel Bullpen page was nothing but one big house ad, but instead of just promoting a specific issue of a given title, it promoted the Marvel brand; on top of that, Stan’s Soapbox served to promote Stan Lee as he promoted his fellow creators and the brand. Stan “The Man” Lee, Jack “King” Kirby, “Sturdy” Steve Ditko, “Dashing” Don Heck, Gil “Sugar Lips” Kane (you hadda know Gil)…Marvel didn’t have a staff who labored in obscurity like the majority of other companies. Stan invited his readers inside the Hallowed Halls of Marvel (actually a narrow and cramped alleyway of desks and drawing boards in those early days), made them his friend, and, more importantly, enlisted them as his allies in the quest to Mine Theirs Marvel. And it worked. In a relatively few short years, especially once freed from the restrictions of Independent News, Marvel Comics was eating DC’s lunch…and continued to do so, more or less consistently, ever since.

Love him or leave him, no one can deny that Stan Lee was, is, and remains the Hype-Master General of comic books!

ReDeus panel 2013I spent this weekend just past in Baltimore at Shore Leave 35, a Star Trek themed convention that, while small, is about the most author/creator-friendly environment I’ve ever encountered in a convention setting. I was there with the Crazy 8 crew, celebrating the imprint’s second anniversary and the release of, among other things, my mystery novel, The Same Old Story, and the third volume of the ReDeus anthology series, Native Lands (co-created with Greenberger and Rosenberg).

Too Small coverIn addition to signings and panels, we also met to discuss what lies ahead for Crazy 8; we’ve got the books to sell (more than two dozen titles published thus far) with more (many more!) on the way…but the major item on our agenda was finding better ways to promote and sell our wares. I’m not talking about channels of distribution–all our titles are available at Amazon and Barnes & Noble as paperbacks or for the Kindle or the Nook, likewise from our Print On Demand publisher CreateSpace, which you can link to directly from the Crazy 8 website, and even direct from the authors themselves.

No, what we mostly talked about was how to make the world aware of what we’re up to. We all have Facebook pages, Twitter accounts, and other forms of social media that we work, but the big question was: How do we cut through the chatter of the hundreds of millions of other users to make ourselves heard? And, more importantly, how do we do it on the near-zero budget of a small, creator owned independent imprint? For now, the answer is (to quote an old Robert Klein routine), “Volume!”

And by volume, I mean persistence, and by persistence I mean, incessant tweeting, endless postings on Facebook, and constant begging of those who follow us to re-tweet and share our postings. By persistence, I mean working our eight individual voices so that we’re talking together and talking to our fans and readers. By persistence, I mean making pains in the ass of ourselves and hoping you’ll forgive our persistence and recognize that we’re doing it not because we like being pains in the ass but because we’re trying to accomplish something here, something that the big publishing houses who once did this for novelists at our level are no longer interested in or able to do.

Aztlan front coverWe’re just doing what Stan Lee would do, but instead of confining it to a Bullpen Page or Stan’s Soapbox, we’ve got to reach a much more scattered audience faced with more distractions than just whether to read Marvel or DC or Dell or Archie. Re-tweet us. Share our posts on your Facebook page. Do whatever it is people do on Tumblr and the rest of the social media sites. Support us if you like something that any of us have written in the past. Support us if you believe in the future and viability of small, independent presses. Support us if you are currently or hope to one day be part of something like Crazy 8 Press yourself. The paradigm is shifting and we’re just trying to shift with it, but we can’t do it without your help and support, and I don’t just mean by buying our books (although that’s not such a bad idea, either).

In the end, we all believe we’ve got the goods, that what we’re hyping is, like Stan’s Marvel Comics of yore, the real deal, written by professional authors with I don’t know how many scores of years of professional experience, credits, and awards between us.

So, if I or any of my fellow Crazy 8 authors start to get on your nerves, please forgive us. We’re just doing What Stan Lee Would Do…hoping to grab you by your imagination, and inviting you to come along for what he hoped will be the creative ride of your life.

Excelsior, True Believers!

The Same Old Story, or Straight Up Truths From Downright Lies

Same old storyWhile channel surfing last night I came across a showing of The Singing Detective, a 2003 theatrical remake of Dennis Potter’s powerful 1986 BBC Television miniseries of the same name. The original series starred Michael Gambon as “Philip Marlowe,” a hospitalized writer suffering from psoriatic anthropathy, a painfully crippling arthritic skin condition suffered, not by coincidence, by Potter himself. Confined to bed, unable to move without agony, and totally dependent on an apathetic hospital staff, “Marlowe” fills his days mentally rewriting his old book, “The Singing Detective,” with his healthy self cast in the lead role. “Marlowe’s” days are filled with pain, the humiliation of dependency, and bitter anger in a surreal blend of reality and fever-induced hallucinations in which the players are constantly breaking out into lavish production numbers of 1940s popular songs.

The remake, updated and Americanized, featured Robert Downey Jr. in the leading role (and renamed Danny Dark), and while Potter supplied the screenplay, it lacks the power of the BBC original. Part of that is its length: a sparse 106 minutes versus the 415 minutes of the six-parter; another is Downey’s performance. The self-assured snarkiness that makes him so appealing in roles like Sherlock Holmes and Tony Stark comes across here as his being just another asshole, albeit one suffering from a debilitating disease. But, despite its flaws, The Singing Detective does retain its core theme:

The writer’s need to bring his reality in line with his fiction.

As I wrote recently elsewhere, I used to believe writing fiction was the art of telling lies. It’s only of late that I realized it’s the art of telling the truth with lies. Downey’s Danny Dark makes frequent references to his cheap or crappy detective fiction, belittling the form as he crawls through it seeking out the truths he’s written into it about his past. “Danny” needs to keep rewriting “The Singing Detective” until he can strip away the lies in which he’s disguised the truth and find, if not a cure for his disease, a release from the snare of the past that causes him as much pain and suffering as does his physical condition.

The Singing Detective isn’t a “mystery,” at least not in the sense of an Agatha Christie whodunit. Like any work of fiction, it’s a mystery about a person. No one would ever call F. Scott Fitzgerald’s The Great Gatsby a mystery novel, yet what else is it but Nick Carraway’s following clues to unravel the truth about the mysterious Jay Gatsby/James Gatz?

I love mysteries. I read lots of them, schlock and otherwise. But the best are the ones where the mystery goes deeper than finding out who the killer is or where they stashed the loot. James M. Cain, Dashiell Hammett, Raymond Chandler, Ross MacDonald, John D. MacDonald, Robert B. Parker, Bill Pronzini, Lawrence Block, Jim Thompson, Andrew Vachss…their protagonists don’t just solve the mystery and walk away to be reset, Miss Marple-like, to the status quo for their next appearance. Their characters carry the scars of their lives and their cases and the people they’ve effected along the way. They’re not stories about crimes; they’re tales of human souls caught in life changing, often deadly situations.

All I had in mind when I started writing The Same Old Story was a plot, a whodunit set in the comic book business of the early 1950s. My idea was loosely based on two separate but true incidents from that world: artist Joe Maneely’s 1958 accidental death falling between the cars of a New Jersey bound commuter train, and a scheme perpetrated by at least one comic book editor to defraud the publisher for which he worked. But as I got into it, the “how” and the “what” of the crime seemed less and less the key to the story than did the “who” and the “why”…not as in “whodunit,” but as in “who are they and why did they do it?”

That may sound a lot like I’m belaboring of the obvious, but I don’t think so. I love Rex Stout’s Nero Wolfe novels. Archie Goodwin and Wolfe are old, familiar, and comfortable friends, but they are aloof from the people and the stories in which they become involved. What I know of their backgrounds is interesting but, in the end, superficial. Whatever happens in one novel is forgotten in the next; whatever torments they encounter (and seldom suffer themselves) have no bearing on how they will behave in the novel that follows. Lawrence Block’s Matthew Scudder, on the other hand, is a tormented and tortured man about whom the author has constructed a thirty-seven year/eighteen book life arc unlike just about anything else in the genre. Wolfe collects his fee and moves on to the next case. Scudder doesn’t care about the money; he’s out to save souls and hopefully, in the process, find a little bit of salvation for his own sins.

My Max Wiser is closer to the latter than the former. He’s a character with a history and he carries it with him wherever he goes. He’s a writer who believes so much in what he writes that, like Potter’s “Philip Marlowe/Danny Dark” the line between what he’s living and what he’s writing becomes blurred. Does life imitate art, or is art imitating life?

Yes, I was an English lit major and therefore suffer greatly from pretention, so pardon my deconstructive ramblings. And, no, I’m not in any way trying to equate myself with these literary giants, just attempting to point to how their works have served as inspirational jumping off points to my own (very) humble attempts at playing in their beautifully tended field. So maybe mine is just The Same Old Story of murder, theft, love, and deceit…but I hope it’s one I’ve managed to tell as truthfully as my lies will let me.

 

“It Feels Just Like A Real Book!”

First Copy“Wow,” my son said when I handed him one of the first copies of The Same Old Story, my just-published mystery novel from Crazy 8 Press, “It feels just like a real book!”

“It is a real book!” I said, somewhat indignantly. The kid is seventeen years old and in addition to my good looks, he also inherited my knack for being snarky. I mean, it’s not as though this were the first book of mine he’s ever seen; I’ve had a couple dozen published, many in his lifetime. I just assumed he was being a wiseass. But he wasn’t.

“No, I mean, I thought because you guys were publishing it yourself, it was going to be a little, y’know…cheesy.”

I didn’t bother pointing out to Max (after whom the protagonist of The Same Old Story is named, and to whom the book is dedicated) that as a musician, he played, recorded, engineered, and produced his own music and the music of his friends the same way the authors at Crazy 8 Press wrote, designed, and produced our own books. I can’t tell the difference between the music he’s produced and the records that come out of “real” recording studios because thanks to digital desktop technology, there really isn’t a difference.

Just a few years back, when he was in middle school, he’d been friends with the daughter of a major recording artist and used to hang out at her house. He had been amazed to find out that this singer/songwriter, whose latest (at the time) album (which I had coincidentally been listening to to death for a couple of years), had been recorded in the guy’s basement. He thought music had to come out of a “real” recording studio.

Now, Max can sit on his bed in his room with a guitar, his MacBook, and some doohickey that plugs into both, and record just like the big boys. When he needs to record himself on the drums, or his friends on vocals, he plugs a couple of microphones into his doohickey and he’s good to go. And, at his age, he’s all about not just the music, but the authenticity of the work and what it says about the artist who made it. He’s got no patience for contrived “corporate” music (i.e. anything that’s Auto-Tuned, which is pretty much pretty much everything played on the radio these days).

In other words, it ain’t where the music is recorded. It’s about who’s recording it and what–if anything–the music has to say.

Around the same time, I was taking my first tentative steps into the brave new world of self-publishing via Smashwords and Amazon. The Same Old Story was, in fact, first published as an eBook, after making the rounds of several brick and mortar publishing houses. The editors who rejected it were very nice about the book, but even then the chances of an author at my level (basically unknown beyond the small pond of the comic book industry) were somewhere between slim and none for getting published.

Now, just a few short years later, the accessibility and quality of Print on Demand (POD) publishing has made it possible for anyone to publish anything (and, skimming through the sites of many POD providers, just about anyone does).

Crazy 8 Press, on the other hand, is a publishing hub for a group of authors who had all been previously published by the big, traditional publishing houses; some of their books have made it to the New York Times bestseller list, a couple of them more than once. But their frustration with the current state of the industry lead them to take matters into their own hands and launch their own imprint. Real authors in a real publishing collective producing real books…more than twenty titles in its first two years. Shelf any C8P title in your local Barnes & Noble (providing they haven’t gotten rid of all the books to make room for Kindle accessories) and you wouldn’t be able to tell it apart from books published by Penguin or Random House.

So, “No, Pumpkin,” I told Max (I like to call him “Pumpkin,” especially in front of his hipster doofus friends even if he has grown up with an immunity to my mockery). “We may not be HarperCollins or Doubleday, but this is real, big boy publishing, only the writer gets to keep total control over his work. Just like the music you’re making.”

He hefted his copy of The Same Old Story, nodded seriously, and said, “Cool. I think maybe I’ll even read it.”

The Same Old Story and Crazy 8 passed my snarky, cynical, punk rock playing hipster drummer kid’s authenticity test (and believe me, he wasn’t being nice to spare his old man’s feelings; Pumpkin and I don’t roll that way when it comes to opining on one another’s creative efforts, where honesty is the only policy). While that may not mean much to you, to me it’s about the best indication I’ve received that, yeah, The Same Old Story really is a real book.

Process, Schmacess! Exploring Native Lands

KuppsHEADSHOT-2So the other day I was reading the first issue of a new comic book title–I can’t tell you which one since, like too many new comic book titles these days, it was another one of those  derivative post-apocalyptic concepts wrapped up in some flimsy new dressing that slips off my brain almost as soon as I’ve read it. Try to read it. Anyway, I got to the end of the issue (perseverance!) and found that the story was followed by several pages of text by the writer explaining the where and how of the creation of this piece of work.

You’ve read a hundred of them if you’ve read one: “It was a dark and stormy night when, like a thunderbolt, an image came to me. I didn’t know what that image meant until, days later I was talking to Sam Artist or Ann Editor and happened to mention it. They gasped. They cried. They genuflected. Didn’t I know what I had here? Well, let me tell you…!”

Okay, I admit, I’ve written my fair share of these “process pieces” over the years, but in my defense, I wrote ‘em for the bucks. At DC Comics, we got paid for writing text pages and, for a new series, it was either write some sort of blather about how it had come to be or forgo a couple hundred bucks for what was, essentially, a couple hours work. After a book was up and running and receiving mail from readers, it got even easier. Retype some letters, write some snappy responses, turn in your voucher. (And once OCR technology became affordable for the home user, it was just free freakin’ money.)

But, as I started reading this particular process piece, I realized how much I didn’t care. And not only because the series itself had fallen flat for me. It was because I shouldn’t have to care.

Whether the series worked for me or not, I shouldn’t need a two thousand word essay to tell me what I had just read. By coincidence–or, what on the internet would be called “irony”–a few hours prior to sitting down to write this process piece on why process pieces are unnecessary, I read Joss (The Avengers, Buffy the Vampire Slayer, et al) Whedon’s “Top 10 Writing Tips,” which includes this:

7. Track the Audience Mood

You have one goal: to connect with your audience. Therefore, you must track what your audience is feeling at all times. One of the biggest problems I face when watching other people’s movies is I’ll say, ‘This part confuses me’, or whatever, and they’ll say, ‘What I’m intending to say is this’, and they’ll go on about their intentions. None of this has anything to do with my experience as an audience member. (emphasis mine) Think in terms of what audiences think. They go to the theatre, and they either notice that their butts are numb, or they don’t. If you’re doing your job right, they don’t.”

Well, damn. When you put it that way…

Bob Greenberger, Aaron Rosenberg, and I created the ReDeus Universe and we, and a whole bunch of other writers, wrote a whole bunch of stories set in it. Read them. If we’ve done our jobs right, your butts are going to feel just great.

What else do you need to know?

ReDeus: Native Lands will be available in print and digital editions in August.

What it’s Like to be Nominated for a Harvey

Life with Archive Vol 2It was a Monday, like any other Monday. Nobody likes Mondays. Not even freelance writers. Everybody knows that Mondays just suck.

And then I logged onto Facebook and saw this post from Dan Parent, writer/artist/creator ofArchie Comics’ groundbreaking Kevin Keller title:

“I got a Harvey Award nomination ! Also Bob Smith, Tito Pena and Life with Archie did too!”

I posted a heartfelt “Congrats, Dan! Well deserved!” — having spent my fair share of time with Kevin in Life With Archie, on a couple of (upcoming) fill-in issues I scripted of Kevin Keller, the YA novel Kevin, and the forthcomingKevin Keller Mad Libs (the last two published by Penguin/Grosett & Dunlap), I have a certain fondness for the lad and am a big fan of Dan’s work on the title…

…And then my brain said, “Did you read the rest of the post, schmuck?”

“Also Bob Smith, Tito Pena…”

Wow. Very cool! Two talented guys richly deserving not only of nominations, but of winning. I’ve known Bob for approximately forever, and he even inks my stories in Life With Archie, so I posted kudos to him as well. I’ve never met colorist Tito Pena but I sure know his work.

“…and Life With Archie did too!”

Waitaminnit. I write that, don’t I? I scrambled to the Harvey Awards website as fast as my little fingers could click the link, and there it was! In the category “Best Graphic Album Previously Published”… Archie: The Married Life, Book 2, Archie Comics!

Harvey_logoWell, sumbitch!

Sumbitch!

I’m a thirty-eight veteran of the comic book field. I’ve written something like a thousand comic book stories, toiling if not in anonymity, at least without the recognition of awards. Then, last year, the monthly Life With Archie magazine was nominated for the Eisner Award in the “Best Publication for Young Adult” category (we didn’t win, but damned if it isn’t true what they say about it being an honor just to be nominated!). Now, in 2013, the book gloms a Harvey Award nomination. And, to make the news even sweeter, I receive it on the same day that I gave the okay for my Crazy 8 Press mystery novel, The Same Old Story, to go to press.

Proving that not all Mondays suck. Sure as hell not this one…!