Insanity is Contagious
You’ve probably heard the definition of insanity as “doing the same thing over and over again and hoping for a different result.” But oddly enough, I’d done this before.
I started e-publishing back in the 90s, starting up one of the first e-publishing ventures ever (no, not the first. I walked the paths of other pioneers, and tried to avoid the pitfalls they ran into, finding new ones instead) with a company called BiblioBytes. We proudly outlasted a number of better-funded latecomers, but time and the Twin Towers took their toll on the biz, and I packed up shop in early 2002. So when Michael Jan Friedman said, “I want to start an e-publishing venture for our books, and I want you invovled,” I was trepidatious. That’s because my mother raised me not to say “Are you f%$#@! nuts?” to friends.
And yet– times had changed. In the decade since I stopped doing e-publishing full time, the Internet had become even more omnipresent in our lives, electronic readers had come out with wide selections and deep market penetration, print-on-demand was finally economically viable, and traditional publishing business-as-usual wasn’t cutting it. Clearly, a bit of madness was called for.